A launch suite for new hotels and a monthly retainer for operating ones. Spectra builds the brand, the website and the social channels, produces the content, and runs Google and Meta campaigns that convert into bookings. The same team markets Spectra’s own Raht estates.
Brand, website, ads and content for Raht Manmatha, Raht Juneo Orchards, The Ten Goa, Seré Resort, Shatam Jeeva and Life at Repose.
From logo to launch, and beyond: a brand, a website and campaigns under one roof.
Instagram, Facebook and Google Business set up and run: a content calendar, feed and story templates, and replies in your hotel’s own voice.
A signature photoshoot and short-format video reels: interiors, food, cocktails, team and lifestyle. Refreshed every quarter on a retainer.
Search and display campaigns on Google, and Instagram and Facebook campaigns on Meta, with the visuals and the ad copy.
Website design on WordPress, with SEO, GA4 and booking engine integration.
Logo, palette, brand voice, signage, stationery, menus and guest touchpoints, for hotels that are launching or relaunching.
A dashboard, and a monthly review of what was spent and what it returned.
A launch suite first, then a monthly retainer.
Brand, website, social channels, Google Business and Meta Business are set up, with a launch strategy and calendar.
A signature photoshoot and reels, then the first campaign visuals and ad copy.
Monthly campaign management and optimisation, quarterly photoshoots and dashboard reporting.
Content and campaigns that position independent hotels as leaders in their markets.
| Project | Collateral | Website | Google Ads | Content production | Content management | |
|---|---|---|---|---|---|---|
| Raht Manmatha | Boutique resort, Udaipur | |||||
| Raht Juneo Orchards | Vineyard estate, Himachal Pradesh | |||||
| The Ten Goa | Boutique resort, Goa | |||||
| Seré Resort | Private villa resort, Goa | |||||
| Shatam Jeeva | Ayurveda wellness retreat, Jhansi | |||||
| Life at Repose | Private villa resort and club, Ahmedabad | |||||
| Urban Suites | Apartment hotel, Udaipur | |||||
| Vihamo by Stork | Boutique hotel, Goa | |||||
| Jolly Chalet | Villa, Uttarakhand | |||||
| Tiaraa Hotel, Manali | Managed hotel, Manali | |||||
| Flora Vythiri | Boutique resort, Kerala | |||||
| Flora Misty Falls | Boutique hotel, Kerala | |||||
| Shanti Palace | Business hotel, Delhi | |||||
| Glamp Wilderness | Glamping resort, Bangalore | |||||
| Goan Bliss | Boutique hotel, Goa | |||||
Also: collateral, marketing and ads for the dining brands Terrace Social and Taraak; a social media survey and ads for the members’ club in Raipur; websites and ads for Fezinn Hotel and The Manor; collateral and websites for Sobralia Hotels and Summit Club; menus and uniforms for The Mountain Story. Under way for Ciarans in Goa and Solvaya Hotels, with Raht Aashyana Lakhanpal next.
Collateral, a website, a social grid and ad creatives, from four of the brands above.
Brand, website, social media, ads and content sit with one in-house team. The people you brief are the people who do the work.
Monthly digital marketing and optimisation: social media and content management, Google and Meta campaigns, and dashboard reporting. Quarterly photoshoots, influencer planning, and OTA and revenue distribution support can be added.
Yes. Spectra designs hotel websites on WordPress, with SEO, GA4 and booking engine integration. They include the websites of Raht Manmatha, The Ten Goa, Shatam Jeeva and Life at Repose.
Yes. Digital marketing is offered as a standalone service. The Flora resorts in Kerala, for example, use Spectra for their websites, Google Ads and content. For hotels Spectra manages, such as the four Tiaraa hotels, marketing is part of the management.
Yes. Pricing, online travel agents and campaigns are then planned by one team. Revenue management is available as its own retainer, or alongside marketing.
Send us your website or Instagram link, and we will come back with a view.
