Feasibility study & concept

Hotel feasibility study in India, before you commit capital.

A Spectra feasibility study tells a landowner, developer or investor whether a hotel or resort will work on a given site, what it should be, and what it is likely to earn. It covers the market, the concept and the financial viability, in a report that lenders, investors and brand operators can use.

Studies delivered across North, West, South, Central and East India, from Pahalgam to Kochi.

Test your site before you build
A senior consultant calls you back. No middle layers.
2006
Year founded
19+
Years in operation
500+
Projects delivered
30+
Years in hospitality: founder Navneet Nagpal
Operator signings with
Marriott
Hyatt
IHCL
Rosewood
Radisson
ITC Hotels
IHG
Sarovar
Hard Rock
Anantara
What you get

What you get.

One report, written to be used: by you, by your lender and by the brands you approach.

Design view of East Coast Habitat Centre, Visakhapatnam
East Coast Habitat Centre, Visakhapatnam: concept and feasibility

Market study and competitive scan

Demand, supply and pricing in the location, and how the hotels already there are positioned.

Concept and product positioning

What to build: the segment, the room count, the facilities and the guest it is for.

Financial viability

Projected cost, revenue and returns, with the assumptions shown.

DPR and investor deck

The detailed project report and presentation that lenders and investors ask for.

A version for brand operators

The same study, in the form hotel operators need before they make an offer.

How it works

From a site to a decision.

Three stages, one team throughout.

A plot of land
A decision you can fund
Stage I

Site and market

We visit the site, study the catchment and the competition, and establish what demand exists and at what rates.

Stage II

Concept

We define the product that fits that demand: positioning, room count, facilities and phasing.

Stage III

Financials and report

We model cost, revenue and returns, and deliver the feasibility report, the DPR and the investor deck.

Where we have studied

Feasibility work across five regions.

A selection, shown by place and type.

North India

Jammu & Kashmir · Himachal Pradesh · Punjab · Uttarakhand
  • Pahalgam cottages
  • Rishikesh luxury hotel
  • Bhimtal resort and residences
  • Palampur luxury boutique resort

West India

Goa · Rajasthan · Maharashtra
  • Kumbhalgarh luxury resort
  • Ranthambore luxury resort
  • Karjat upper upscale resort
  • Valpoi wildlife resort

South India

Kerala · Karnataka · Telangana · Tamil Nadu
  • Kochi wellness resort
  • Calicut business hotel
  • Mysuru boutique luxury resort
  • Udupi beach resort

Central India

Uttar Pradesh · Madhya Pradesh · Chhattisgarh
  • Varanasi upscale hotel
  • Lucknow upscale hotel
  • Indore upscale resort
  • Raipur resort and spa

East and North-East

Odisha · West Bengal · Assam · Meghalaya
  • Shillong upper upscale resort
  • Guwahati upper upscale hotel
  • Cuttack boutique resort
  • Puri serviced apartment hotel
Who you will work with

Senior people, from the first call.

Spectra is a small team by design. The people who answer your enquiry are the people who do the work.

Navneet Nagpal, Founder & Principal Consultant
Navneet Nagpal
Founder & Principal Consultant
Husan Kandol, Chief Marketing Officer
Husan Kandol
Chief Marketing Officer
Prerna Jain, Strategic Projects Manager, Raht & New Initiatives
Prerna Jain
Strategic Projects Manager, Raht & New Initiatives
Sakshi Singh, Senior Content Strategist
Sakshi Singh
Senior Content Strategist
Khushi Chauhan, Feasibility & Concept Development
Khushi Chauhan
Feasibility & Concept Development
  • Direct access, no middle layers
  • Founder-led strategy on every project
  • One point of accountability
  • Small team, fast execution
  • In it until it works
Questions owners ask

The short answers.

What does a hotel feasibility study cover?

It covers the market, the concept and the money: demand and competition in the location, the hotel or resort that fits it, and the projected cost, revenue and returns. Spectra delivers it as a feasibility report, with a DPR and an investor deck where they are needed.

Landowners and developers use it to decide whether to build, and what. Lenders and investors ask for it before funding. Hotel brands ask for it before they make an offer, which is why Spectra prepares a version for operators.

A detailed project report sets out a project’s concept, cost, funding and projected returns in the form lenders and investors ask for. Spectra prepares DPRs and investor decks alongside the feasibility study, from the same research.

No. A study can be commissioned before a purchase, or to choose between sites. It is better to learn that a site will not carry a hotel before the land is bought than after.

If the project is viable, the same team can carry it forward: operator search and brand tie-up, technical services during design and construction, pre-opening, and management or asset management once the hotel is open.

Will a hotel work on your site?

Send us the location and the land size. A senior consultant will call you back.