Spectra runs the operator search for owners who want a hotel brand on their property. We shortlist the brands that fit your site, take the project to them, compare their franchise and management offers, and negotiate the agreement through to signing.
Fifteen hotel management agreements signed, with Marriott, Hyatt, Rosewood, Radisson, IHG, ITC, Sarovar, Hard Rock and Anantara.
One advisor on your side of the table, from the first shortlist to the signed agreement.
The domestic and international brands that suit your location, room count and positioning, and the ones that do not.
Market, concept and financial projections in the form brand development teams ask for.
We take the project to the shortlisted brands and bring back their terms.
Each offer set side by side: fees, term, performance clauses and what stays in your control.
We negotiate on your behalf and stay until the agreement is signed.
Three stages, one team throughout.
We study the site, the market and the hotel as planned or built, and settle what it can carry: the segment, the room count, and franchise or management.
We prepare the report brands ask for, take the project to the shortlisted operators and set their offers side by side.
We negotiate fees, term and performance clauses with the chosen brand, and stay until the agreement is signed.
Most brand tie-ups in India take one of these two forms.
| Franchise | Management contract | |
|---|---|---|
| Who runs the hotel | The owner, or a management company the owner appoints. | The brand. |
| What the brand provides | Its name, standards, reservation and loyalty systems. | The same, plus the general manager and the day-to-day operation. |
| Fees | Franchise and marketing fees, charged on revenue. | A base fee on revenue and an incentive fee on profit. |
| Owner's control | Higher. The owner takes the operating decisions, within brand standards. | Lower. The brand operates; the owner approves budgets. |
| Suits | Owners with an operating team of their own. | Owners who want the brand to operate the hotel. |
A “manchise” starts as a management contract and converts to a franchise after an agreed period. Read the guide
Further mandates are in negotiation in Jim Corbett, Goa, Nagpur and Lucknow.
Four of the fifteen. The full list is on the Projects page.
Spectra is a small team by design. The people who answer your enquiry are the people who do the work.
30+ years in hospitality. Leads the strategy on every project.
A brand tie-up is an agreement under which a hotel operates under a brand’s name and standards, through either a franchise or a management contract. Spectra runs the search, compares the offers and negotiates the agreement on the owner’s behalf.
Under a franchise, the owner runs the hotel and pays for the brand’s name and systems. Under a management contract, the brand runs the hotel for the owner. The right choice depends on the owner’s operating team, the location and what the brand itself prefers there.
Fifteen hotel management agreements have been signed through Spectra, with Marriott, Hyatt, Rosewood, Radisson, IHG, ITC, Sarovar, Hard Rock and Anantara.
Yes. Brands take conversions as well as new builds, provided the property can meet their standards. Before any approach is made, we assess the gap, what it would take to close it and which brands would consider the hotel.
No. Spectra is an independent advisor and represents the owner. A project is taken to whichever brands suit it.
Tell us the location and the room count. We will tell you which brands are worth approaching.
