Hotel Asset Management
As an intermediary between an asset owner and operator, with an objective of aligning the interests of both the parties, we focus on optimising the returns from the operating property. By using market intelligence, logical assessment and industry best practices, we will offer a perspective of balancing the hotel or resort operations with the financial objectives of the owner.
What we do?
How we do it?
The scope is split into two phases:
The assignment will commence with a detailed Asset Performance Review. This review will allow us to diagnose the issues and recommend solutions. The following fundamentals will be reviewed and examined:
- Positioning & Strategy
- Market Segmentation
- Market Intelligence & Competition Analysis
- Revenue Management Strategies
- Marketing Activities
- Departmental Expense
- Manpower/HR Practices
- Operational Departments - Processes
- Guest Services
Detailed Recommendations and solutions would then be provided , discussed and a way forward agreed upon to tackle critical issues identified through the review above.
Following the initial asset performance review, SHS would be able to provide a range of services to take the recommendations through to execution.
The full range of services is set out below:
- Execution of plans formulated from strategic asset review
- Asset Repositioning and Re-setting
- Revenue & CapEx Budget
- Optimize Market Segmentation for the Asset
- Oversee Sales and Marketing Activities
- Oversee Revenue Management Strategies
- Optimize Human Resource Allocation
- Evaluation and Improvisation of Internal Processes
- Renovation Planning & Support