India’s tourism industry is set to receive a boost with the government’s plans to open up to 50 new tourism destinations, promote green tourism, and launch a publicity campaign in overseas markets, according to a recent announcement by the Secretary at the Ministry of Tourism, Arvind Singh. The government’s plans to develop new tourism destinations are part of a wider initiative aimed at promoting tourism across the country and enhancing the country’s economic growth.
The initiative will involve developing 50 new tourist destinations across the country, with a focus on enhancing the infrastructure and amenities in these areas to make them more attractive to tourists. The government is also planning to promote green tourism practices in these destinations, such as promoting eco-friendly activities and reducing the use of plastic. This will help to protect the environment and create a positive image of India as a responsible tourism destination.
“To promote these new destinations, the government is planning to launch a publicity campaign in overseas markets. This campaign will showcase the country’s rich cultural heritage, natural beauty, and diverse cuisine, and help to attract more international tourists to India. The government is also planning to operationalize 59 new air routes during its presidency of the G20 this year, which will improve connectivity to the new tourism destinations and make it easier for tourists to travel within the country.“
The development of new tourism destinations and the promotion of green tourism practices are expected to give a significant boost to the tourism industry in India. In 2022, the country registered 6.19 million foreign tourist arrivals, which is a growth of 305% compared to 1.52 million in 2021. Despite the challenges posed by the pandemic, the tourism sector in India is showing one of the strongest recoveries in the Asia Pacific region.
The government’s plans to develop 50 new tourism destinations, promote green tourism, and launch a publicity campaign in overseas markets, along with the operationalization of new air routes, are expected to contribute significantly to the growth of the tourism industry in India. This will not only generate more foreign exchange earnings but also create new employment opportunities and contribute to the overall development of the country.
Now is the perfect time for hotel investors to invest in India’s hospitality sector, as these new tourist destinations will provide virgin markets for them to penetrate.
With the Indian government’s focus on developing new tourism destinations, hotel investors can expect to see a surge in demand for hotel rooms and accommodation. This presents an exciting opportunity for hotel investors to expand their portfolio and capitalize on the growing demand for hospitality services in India.
However, investing in a new market can be challenging, especially when it comes to navigating local regulations and understanding the local market dynamics. That’s why it’s crucial for hotel investors to partner with a hospitality consultancy firm, such as Spectra Hospitality, who can help them identify the right investing opportunities in India.
At Spectra Hospitality, we have a team of experienced consultants who are well-versed in the Indian hospitality market. We can provide valuable insights into the local market, identify investment opportunities, and help hotel investors navigate the local regulatory environment.
With the operationalisation of 59 new air routes during India’s presidency of the G20 this year, the country’s tourism industry is poised for a significant growth trajectory. By investing in the hospitality sector now, hotel investors can position themselves to capitalize on this growth and reap the benefits of the burgeoning demand for hospitality services in India.