How In-House Hotel Restaurant in India Can Boost Revenue
Hotel restaurants are an integral part of the Indian hospitality industry, offering guests the convenience of on-site dining and contributing significantly to a hotel’s revenue. However, many Indian hotels overlook their restaurants, resulting in a subpar dining experience and a loss-making business. In this article, we will discuss the importance of in-house hotel restaurants in India and how they can boost a hotel’s revenue.
One of the most significant advantages of having an in-house hotel restaurant is the convenience it provides to guests, especially in India, where travel can be challenging.
On-site dining eliminates the need for guests to search for a place to eat, making their stay more comfortable. A well-managed restaurant can also generate substantial revenue, as demonstrated by standalone restaurants like The Indian Accent.
To ensure the success of their in-house restaurants, Indian hotels must treat them as a separate entity within the hotel, with adequate resources devoted to management, well-trained employees, and a sufficient budget. The ambiance and decor of the hotel also play a crucial role in creating a memorable dining experience. The cuisine offered must cater to the guests’ tastes and highlight the local culinary culture, with partnerships with local food bloggers, influencers, and food festivals helping hotels promote their restaurants.
Emphasising the in-house restaurant has a significant impact on a hotel’s revenue. The Leela Palace in Chennai reported that their restaurant, Jamavar, contributed 35% of the hotel’s overall revenue. Focusing on the Food and Beverage (F&B) department can help hotels transform from primarily room revenue generators to “free-standing” F&B areas, enhancing their market positioning and attracting guests in a competitive market.
Hotels should view F&B as a primary focus, not an afterthought, and create unique and memorable dining experiences to become destinations for both visitors and locals. Music and art can add value to the dining experience, and partnerships with well-known chefs have become a common practice for India’s largest hotel chains. To succeed, hotels must actively market their restaurants and treat the F&B department as a separate entity within the hotel.
In-house hotel restaurants have a significant impact on a hotel’s revenue, and hotels in India must prioritise their F&B department to succeed. By creating unique dining experiences and actively marketing their restaurants, hotels can maximise the potential of their in-house restaurants and have a significant impact on their overall business.
If hotels are looking for expert guidance on how to maximise the potential of their in-house restaurants and increase revenue through their F&B department, they can turn to Spectra Hospitality. As a leading hospitality consultancy firm, Spectra Hospitality provides comprehensive solutions to hotels in India, helping them improve their F&B operations and achieve their business goals. With years of experience and a team of industry experts, Spectra Hospitality offers customised solutions tailored to each hotel’s unique needs and requirements.
Hotels can benefit from Spectra Hospitality’s expertise in various areas, including menu engineering, operational efficiency, cost management, marketing and branding, and customer experience enhancement. By partnering with Spectra Hospitality, hotels can develop a clear strategy for their F&B operations, increase revenue and profitability, and improve customer satisfaction.