The concept of destination weddings in India has been dominated by a few trends during the past number of years. Grand weddings performed at large resorts with numerous indoor and outdoor locations for various ceremonies and lavish buffet spreads are one example. The other is an intimate boutique wedding when couples opt to reserve the entire resort for their guests.
Another is finding out-of-the-way locations that are both stunning and reasonably priced. Couples looking for unusual honeymoon getaways at drive-to places have a lot to gain as well. Or that brand-new vacation destination that makes neighbour envious on Instagram. Everyone is constantly looking for new places to visit that are remote, tranquil and have a lot of possibilities for weddings.
“The most popular venues in India for customised, theme-based destination weddings are not simply Rajasthan, Goa, Kerala, and Uttarakhand. The wedding business is booming in new locations including Alibaug, Karjat, Khopoli, Mahabaleshwar, Lonavala, Ooty, and Kodaikanal. Not just the common man but also the rich and affluent of the countries are flocking to these new destinations for the grand affair.”
Upcoming wedding couples from other nations also view these sites as exotic options. People are now more environmentally conscious and inclined toward the sustainability trend as a result of the pandemic. For instance, Karjat is a wonderful destination surrounded by nature that offers welcoming hospitality to everyone. It is a peaceful, aesthetically pleasing retreat location that is quickly gaining popularity in Maharashtra.
The reports claim that demand for these locations has experienced an unheard-of renaissance in the wedding-dependent industries of planners, vendors, and lodging businesses. As of right now, independent players dominated the premium, upmarket, or midscale options in places like Karjat, Alibaug, Khapoli, and Kodaikanal. However, branded hospitality chains are establishing their footprint in response to the enormous demand.
People are now ditching Bali and other international destinations and are happy choosing offbeat destinations in India. While brands like Radisson have made their debut in locations like Karjat, Alibaug and Lonavala, other global chains have slated their opening keeping the wedding market as one of their prominent focus. In these areas, several real estate developers have begun expressing interest in creating resort and villa assets that can draw wedding business.
Spectra Hospitality is working with an international hospitality brand for a hospitality project in Karjat which will soon become the next big thing for the wedding market in India.