Consultancy
Concept Planning & Development for Hospitality Projects
Are you envisioning a next-level hotel, resort, wellness centre, or perhaps a mixed-use development? Spectra, the forefront leader in hospitality and hotel consultancy, has got you covered. Our signature Concept Study workshop sets the stage for converting raw land into dream destinations.
Why Choose Spectra for Your Concept Planning?
Because opportunities don’t wait. As seasoned hospitality consultants, we specialize in identifying golden opportunities and translating them into actionable plans. We’ve guided projects ranging from uber-luxury Private Pool Villa Resort, Baale, in Goa to the groundbreaking 100-acre wellness project Shatam Jeeva.
The Triad of Spectra’s Proficiency
Begin your transformative journey with Spectra in a client-centric workshop designed to bring your vision to the forefront. This intense 1-2 day gathering involves not just Spectra’s team of hospitality consultants but also incorporates any existing team members or specialists you might have, such as landowners and master planners.
What’s on the agenda?
Collaborative discussions to understand your ideas, vision, and dreams for the project.
Is your project achievable within the desired timeframe and budget?
What makes your project a one-of-a-kind investment?
What sets your project apart and makes it an attractive investment opportunity?
How does your hotel or resort stand out in saturated market?
Developing a sustainable operational model that aligns with your vision and market demands.
What are the projected development costs and revenue streams?
The purpose of Phase I is to turn your ideas and aspirations into a detailed foundational plan that is both aspirational and achievable.
What Comes Next? Actionable Strategies
The workshop isn’t the end; it’s the beginning of turning your dream project—be it a hotel, resort, wellness centre, branded residence, or club—into reality.
Reviewing any market analysis that has been undertaken for the project to determine that these aspects are considered properly in finalizing the concept.
From this review we would determine the further information that is required to complete our recommendations which would focus on the competitive developments and the required facilities and structure.
This section summarises the above areas and presents initial ideas and recommendations. It will incorporate a S.W.O.T. analysis (strengths, weaknesses, opportunities, threats), focussing on all elements affecting the project.
It will identify critical success factors that will need to be considered and, if appropriate, will recommend a particular course of action that should be considered.
The section will highlight opportunities and present a proposed direction for the destination and area.
Here we review products being offered by competitor properties, as well as those to
be anticipated from future competitors, assessing the impact these will have on the development of the destination.
The section will identify and propose the concepts, strategies and unique features and characteristics that will allow the destination to establish the best positioning, identity, and image.
The Facilities Mix will indicate which facilities and services will be the optimum elements to be included in the project and the critical mass that will be required to establish the area as a tourism destination.
A proposed Facility Mix identifies an appropriate zoning for the area and how the different components can be incorporated in to the development.
This exercise incorporates recommended facilities and their planning and aims to ensure that areas retain their individual identity, can function well independently or together and yet can be operated efficiently.
In this section we will research and recommend the optimum components that should be incorporated in the area and the potential revenues that can be developed from these aspects.
The section draws on findings from earlier market and competitor studies, plus incorporates the professional experience of SHS that is drawn from throughout the Asian region.
The potential return from the project will come from the successful incorporation of the different components in a masterplan that delivers a good destination project.
The potential development costs and operational returns will be reviewed to determine the viability of the project in becoming a profitable and sustainable venture, and the infrastructure support that will be needed to achieve this.
Complete financial forecasts will be provided in this scope.
Your roadmap to success delivered
At the end of this extensive process, we deliver a comprehensive Concept Study Report in PDF format, outlining all the insights, strategies, and financial forecasts that will guide your project to success.