Project Positioning Statement
Spectra, with input from the Developer, shall prepare and present within Fifteen days from the signature of this Agreement a clear Positioning Statement and Business Plan for the Project.
This Positioning Statement will set clear guidelines on the classification, site master planning, operating concepts, construction, architectural design, market positioning, and operating philosophy of the Hotel and will include an initial 10 years projections, with the following information:
estimated hotel revenues;
departmental profit and undistributed expense forecasts;
non-operating cash and non-cash expense forecasts;
cash flow forecast;
various investment calculations and ratios.
During the development of the Project Positioning Statement, Spectra will work with the appointed project architect to develop a preliminary master plan on which to base concepts and financial forecasts.
Based on the Positioning Statement and in coordination with the appointed Architect and interior designer, a detailed project outline related to the development of the Hotel will be prepared by Spectra for the Developer review and approval, which includes but is not limited to the following information and/or revision:
development of a food and beverage concept profile;
public area requirement;
back of the house requirement;
room amenities requirement;
hotel amenities requirement
operational work flow and staffing guide;
a marketing analysis and sales plan;
Concept and Schematic Design
Spectra shall review and co-ordinate the completion of both conceptual drawings and Schematic Design of the Project, as prepared by the Project Architect for the Developer’s approval including final master-planning, floor plans, elevation, buildings, systems, public area, facilities, shop, back of the house planning and operational flowchart to be provided in the Hotel conforming to the agreed standards in between the Developer and Spectra.
Detail Design and Technical Specifications
Spectra shall participate in the selection of specialist consultants (M&E, Kitchen, Lighting, Spa, etc.). SHS shall review and comment on all detail designs and other recommended process as prepared by the Project Architect and other appointed consultants, engineers, interior designers, decorators and other specialists necessary for the preparation and approval of the construction drawings sufficient for the preparation of the tender documents or direct contractor negotiation.
Spectra shall provide detailed specifications required for the FF&E requirement, safety standards and operation of the Project and shall review the proposed construction drawings to ensure that all given specifications are implemented.
Spectra will monitor and liaise with the main contractor, project manager and quantity surveyor, as well as other appointed consultants, for the overall development and construction progress of the Project on site to ensure compliance to the Positioning Statement and the Project Outline and Preliminary Design.
Spectra will attend site meetings and other consultant’s meetings where such meetings shall be chaired by the Developer and/or Project Manager and/or Project Architect.
Pre-Opening Plan and Activities
Spectra shall, based on its experience and expertise, prepare and supervise the pre-opening plan and timing required for the opening of the hotel. Spectra will not be directly responsible for the detailed development and execution of such plan, which will be the responsibility of the Developer. Pre-Opening Activities shall commence approximately three months prior to the opening date of the Project and shall include the following :
Prepare all operational specifications of the Hotel
Participate in the budgetary process, selection and purchase of FF&E, Operating Equipment and supplies
Supervise the development all standard operating procedures
Recruit and train all employees
Supervise the development and implementation all Sales and Marketing activities, including market analysis, competitive positioning, and marketing plans
Implement all required reservation standards and global distribution
Supervise the development of the Hotel’s sales and marketing collaterals and contractual sales’ agreement
Undertake to secure and make contractual arrangements with concessionaires, licensees, and other third party contractors
Prepare and monitor the pre-opening budget and all expenses
Supervise the preparation and execution of a program of pre-marketing activities and opening festivities for the Hotel.
Ongoing Management Reviews and Audit, Hand Holding Period
Spectra will, for 12 months post opening of all components, monitor and liaise with all the operators the overall performance of the asset to ensure efficiency in operations. Services here would include but not be limited to inputs on pricing structures, asset maintenance and upkeep, internal and external marketing of the development, accounting and MIS processes and Personnel related requirements